NEWS - HanseYachts AG new brand-name

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  • Trade-A-Boat

Growing European yachtbuilder opts for a more inclusive classification

European yachtmaker HanseYachts AG, of Greifswald in northern Germany, will subsume their product lines in the future under the corporate name of HanseGroup.

The company said the development of a new communication structure and a changed corporate logo became necessary, because, beside the three existing brands Hanse, Moody and Fjord, HanseYachts AG added a new brand by overtaking the German yachtbuilder Dehler Yachtbau in June this year.

All sales and marketing actions will in the future be communicated under the new corporate roof of HanseGroup. As well, the new corporate name will take concern of prospective activities of HanseYachts.

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