NEWS - Maxum no more

By: lockwood, Photography by: dewar

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  • Trade-A-Boat

Popular powerboat brand Maxum has ceased production, as parent company Brunswick Marine tightens its boatbuilding conveyor belt, reports DAVID LOCKWOOD.

NEWS - Maxum no more
Maxum no more
The world’s biggest boatbuilder, multinational Brunswick Corporation, informed its global dealers last month that it is phasing out the Maxum brand of powerboat, which began in 1988 and has enjoyed a strong following in Australia.

Brunswick will not rollout any new 2010 model Maxums, instead clearing current inventories, and concentrating on sister powerboat marque Bayliner, et al.

Like the Ford Fairlane and Holden Calais, Maxums generally shared the same hulls as Bayliners but had a higher level of finish, greater standard inclusions, and alternate deck layouts geared more towards sports and day boating. Oh, and price premiums for the extra kit and eye-candy.

"It was a difficult, but necessary, decision, driven and based on economics," Brunswick spokesman Dan Kubera told International Boating Industry magazine. "This decision emerged from our continuing efforts to review every aspect of our operations, including our brand portfolio, in an effort to position Brunswick to emerge from this downturn a stronger company."

"There will be no change to the type or level of warranty service, parts and support provided to the Maxum dealers at this time," Kubera said. "We also will be providing each Maxum dealer with an opportunity to participate in an extended support program intended to help dealers wind down their Maxum business over the coming months."

The move caught many unawares including Trade-a-boat, which recently tested the 2700SE pictured above. Perhaps it's a good time to grab a clearance special? The boat with 6.2L V8 and wake tower was snappy.

 


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