BOAT SHOWS - Maritimo at Cannes

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Australian luxury boatbuilder mounts largest-ever display

BOAT SHOWS - Maritimo at Cannes
BOAT SHOWS — Maritimo at Cannes boat show

Luxury Australian boatbuilder, Maritimo, is planning its largest ever display at the annual Cannes International Boat Show, open today.

Maritimo marketing director, Luke Durman said the company will display three boats in three separate categories — an M48 Cruising Motoryacht, a 550 Offshore Convertible sportsfisher and a new C50 Sports Cabriolet.

The show will also be the first event for the company’s new Europe region manager, Steve Boerema. He will work with three Maritimo dealers, French Boat Market representing France, Elite Marine from Italy and Pelicano Yachts from Spain.

"We are excited to be expanding our marketing program in Europe," said Durman. "Our dealers are looking forward to the hands-on support that Steve will be able to provide."

Durman said the European market continues to show strength in spite of the economic issues faced by some countries. "Our dealers are highly motivated for the European boat-show season," he said. "Starting the season with a strong three-boat display proves their commitment to our brand."

According to Durman, the three-boat display will give showgoers in western Europe a valuable taste of the Maritimo range. "We founded the company on the Cruising Motoryacht," he said. "The 48 has been our single most popular model. The Offshore Convertible offers exciting options — go big-gamefishing one day and family cruising the next. And our new C50 Sports Cabriolet with its single-level entertainer design should suit the Mediterranean lifestyle to a tee."

Boerema said he was looking forward to building a strong relationship with all Maritimo’s Europe dealers. "My role is to help them sell Maritimos," he said. "Having three dealers together for this first show gives me a great opportunity to roll my sleeves up and get to work. I’m excited about the entire Europe season."

For further information, contact Luke Durman, marketing director Maritimo, phone (07) 5588 6001; email:

Photos: The Maritimo C50 will be a highlight in Cannes; Luke Durman (right) welcomes EMEA manager Steve Boerema.


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