NEWS - Mustang online

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Website launched for re-launched brand

NEWS - Mustang online
NEWS — Mustang online

With the launch of the first new Mustang sportscruiser only weeks away, the brand has now unveiled its new website.

According to Mustang marketing director Luke Durman, website will continue to grow and expand as new models are introduced throughout the year.

"We already have information about our first Mustang 32 on the site," said Durman.

"There are also details on the build integrity of the new boats and a complete list of the dealer network we have already set-up.

"This is the beginning of a new era for a famed brand; an Australian designed and built boat for Australian conditions. The new site reflects our ambitions for Mustang – good quality sportscruisers for families," he said.

After years of foreign and private equity ownership, Mustang was brought back into Australian ownership in April 2010 by boat industry icon Bill Barry-Cotter. He is excited about the new models and spends most of his time with the development teams fine-tuning the new boats.

"They are a great challenge," said Barry-Cotter.

"The technologies we use are leading edge and there is a constant challenge to make a quality boat, save weight and keep the price down.

"The Australian boating public deserve a great sportsboat and we intend to provide it. The new designs build on the great tradition of the Mustang brand," he said.

The first Mustang 32 is in-build at the Coomera factory on Qld’s Gold Coast with hull and deck complete and the MerCruiser engine fitted. The boat will be officially launched at the Sanctuary Cove International Boat Show in May.

Development of the second model, a Mustang 43, is also under way. This boat is scheduled for launch at the Sydney International Boat Show in July.

"Stay tuned online," says Durman. "You can follow the development and growth of the brand through Facebook and Twitter and visit the site regularly for updates."

Photos: Screenshot of the new Mustang website; the first Mustang 32 is in-build on the Gold Coast.


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