New marine business conference
Sydney event promises valuable insights
It’s being promoted by the Boating Industries Alliance of Australia and the Marine Industries Association, with backing from Transport NSW.
According to the promoters: UK-based speaker Andrew Williams will share his in-depth knowledge and research across boat shows and other live events to demonstrate where even the best exhibitors can gain incremental results as well as offer several solutions to help exhibitors engage with visitors, sell more and increase their return on investment at shows.
He will also be a member of the panel discussing experiential marketing.
Andrew was the MD of UK’s National Boat Shows where his key focus was on delivering a major turnaround in the fortunes of the principal UK event, the London Boat Show.
He has also recently worked for UK’s Princess Yachts and prior to his boat show work was in senior marketing/customer service roles with MGM, Disney and Nintendo.
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