Lowrance mapping the deep

Presented by
  • Trade-A-Boat

Lowrance launches Insight Genesis custom-mapping tool.

Lowrance mapping the deep
Lowrance Australia mapping the deep

Lowrance recently launched a personal map generation tool it calls Insight Genesis, which allows boaties to create their own custom contour maps of their favourite fishing haunts.

An online cloud-based service, Insight Genesis uses data gleaned from Broadband Sounder and StructureScan transducers that are hooked up to Lowrance HDS Gen2 Touch multifunction displays, creating detailed maps of previously uncharted waters or ensuring surveyed water is still accurately charted.

The user activates their Lowrance electronics’ sonar logging feature to record the data to an SD card, before uploading it to the Insight Genesis cloud via a PC, whereupon the data is used to generate a map.

An email notifies the user once the process is complete, and they can then either view the chart for free using an embedded web viewer or purchase it for download.

Such purchases can be made in a one-off manner (US$19.95) or via an annual subscription (either US$99.95 or US$299.95 per year, depending on the level of detail sought).

Lowrance’s CEO Leif Ottoson said the technology was a coup for boaties and fisherman.

"Insight Genesis brings an exciting new level of functionality to Lowrance HDS Gen2 Touch users," he said. "Whether using Insight Genesis to refine existing details due to shifting sand bars, recent dredging, to mark an uncharted rock, or for creating charts of bodies of water that have not previously been surveyed, Insight Genesis is the key to getting the most up-to-date specifics of on-water areas, anytime and anywhere."

The Insight Genesis website will generate maps compatible with the new Lowrance HDS Gen2 Touch systems from November 2012, while support for Lowrance HDS Gen 2 and selected Elite systems is expected in early 2013.

Visit https://insightstore.lowrance.com for more information.


Want the latest stories delivered straight to your inbox? Sign up for the free TradeBoats e-newsletter.