Two new models on the way at CruiseCraft


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Brisbane builder defies GFC with new models

Two new models on the way at CruiseCraft
Two new models on the way at CruiseCraft

At a time when the global marine industry has been reeling under the weight of the Global Financial Crisis, Brisbane-based boat manufacturer, CruiseCraft Boats, says it has been busy developing new models.

CruiseCraft said these two soon-to-be-released models are well advanced in tooling, and confirm that the builder is proactive in catering to changed market conditions.

The first of the new-release models to go into production will be the CruiseCraft Explorer 485, which the company described as a tidy rig bearing all the hallmarks of CruiseCraft’s standards of quality, value for money and superior design.

CruiseCraft said that also nearing completion in the tooling section is a bigger Explorer, the 530.
The builder said this model hits the sweet spot featuring a classic, rolling offshore-style gunwale line.

"This new CruiseCraft model is quite deceptive in appearance and looks to be significantly bigger than its stated 5.3m length," said CruiseCraft.

According to Peter Benston, national sales and marketing manager for CruiseCraft, the two new models are the result of extensive consultation with the CruiseCraft dealers’ network together with customer feedback gained at national boat shows.

"We have been listening to the market and observing our customers," Benston said.

"Significantly, our two new CruiseCraft models are at the entry level end of the Explorer range. They are to be marketed as excellent value-for-money CruiseCraft packages bearing all the traditional CruiseCraft values of high quality, superior performance and seaworthy handling.

"Just as they are well targeted at new first time boaters, they are equally relevant to boaters stepping up from an aluminium boat, or those downsizing from bigger rigs," he said.

The two new CruiseCraft models are expected to be in production by February. The full line of CruiseCraft Explorer models for 2010 will therefore include the 685, 625, 575, 530 and 485.

CruiseCraft operates from its Brisbane manufacturing facility and its boats are distributed exclusively through a network of authorised dealers throughout Australia and selected international markets.

For further information, contact Peter J. Benston, phone (07) 3390 4877, fax (07) 3390 5756, email: peterb@cruisecraft.com.au or visit www.cruisecraft.com.au

Photos: Taking shape. New for 2010 is the CruiseCraft Explorer 530.

 


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